ANTI: New professional haircare range from New York is now available in New Zealand! CS&Co. are excited to announce that they are aligning themselves with this incredibly dynamic, progressive and exciting brand.
Spearheaded by New York hairdresser Francesco Ruggerino, ANTI was born from the need for change, from the unshakable belief that we succeed only when surrounded and supported by a collective conscience.
Built on three core values of creativity, individuality and empowerment, we believe beauty isn’t about far-fetched ideals and over-retouched imagery that dictates how people should look and behave.
ANTI challenges the status quo in beauty. We empower confidence and take pride in transparency. We fight against what no longer serves us in beauty and in the world. Here we come together instigating change and asking you…“What are you ANTI?”
ANTI is a high-performance, no-nonsense haircare brand that meets the needs of any hair type. We offer a streamlined collection of concentrated hair products, for the ultimate professional finish.
Made with a carefully curated arsenal of quality ingredients, that maintains optimal hair condition, to ensure longer-lasting colour, heat protection and style.
ANTI’s power packed array of active ingredients means the need for silicones is minimal and replaced with natural nourishing oils of avocado, argan and coconut.
All ANTI haircare formulas are free of gluten, sulphates, parabens, petroleum, phthalates and we are vegan. We are proudly certified by the ‘Leaping Bunny’- working towards ending animal testing and animal cruelty.
The products look distinctly unique with custom packaging and a combination of matte soft touch and high gloss black provide a premium aesthetic not yet seen the professional haircare.
ANTI empowers professionals and consumers with the ultimate haircare and styling solutions without compromise.
The range consists of 8 products in Wash, Care and Styling.
“We are so pleased to be partnering with ANTI in New Zealand. From the stunning sandalwood and lime fragrance, to the sleek, black luxe packaging, this is the no-nonsense, high performing, gender-neutral range that New Zealand has been waiting for,” said Cherie Mobberley, General Manager of Salon Division CS&Co.
“The holistic approach ANTI brings to your salon, with robust education, global networking opportunities all with a social conscious make this brand a disruptive new player in the professional hair industry.”
Aimed to push professionals to the forefront of their creative hairdressing careers and enable salons to grow true partnerships in business. With points of difference from the outset, ANTI from New York is not just another professional haircare range – its DNA is distinctly defined by an aesthetic and a message as powerful as the individual. ANTI empowers beauty in a world driven by social conscience, product performance and individuality.
Available from CS&Co