sustainable client experience

Kyra Sproule: People are becoming increasingly aware of their eco footprint and trying to make more sustainable choices. This is leading clients to actively look for sustainable options, and expect a more eco-friendly experience when they visit their favourite salon, spa or clinic.

Making your salon, spa or clinic more sustainable gives your clients the experience they’re looking for, saves you money, and is good for the planet. So, what are you waiting for?

Make sustainable choices
Take some time to research how you can continue to provide your clients with the salon experience they expect, while also considering the environment. Look into basin taps that conserve water, and energy efficient light bulbs and appliances.

Little changes like waiting to wash towels until there’s a full load and adjusting the air conditioning by a couple of degrees won’t affect your client’s experience, but they will add up to big savings for you and the environment.

Eco friendly transportation
Make it easy for your clients to arrive at your salon in a sustainable way. This might mean installing bike racks, or encouraging the use of public transport by providing a map of nearby public transport stops on your website.

Choose eco conscious products
Show your clients that you think green by stocking environmentally friendly products, for example, organic, eco-friendly, ammonia free, and not tested on animals. Don’t be afraid if this leads to a small increase in the cost of your retail products, studies have shown that consumers are prepared to pay a little more for sustainable options.

Go paperless
Replacing appointment cards with emails or texts is a great start, but it’s just the tip of the iceberg when it comes to things you could make electronic in order to reduce your reliance on paper.

Forms
Instead of using paper, have your new clients enter their information into a tablet or other device and let your salon software automatically update their client card. If you need to obtain a signed consent, create a treatment plan or gather medical history, do it digitally.

You’ll be saving yourself time and energy too, as you won’t need to copy information from paper forms into client cards, scan and save copies into your salon software, or file the paper away. Taking advantage of electronic forms creates a modern, streamlined and sustainable experience for the client.

Vouchers
Let your clients make a sustainable gift giving choice by offering online vouchers. Use your salon software to create a beautiful voucher that coordinates with your salon branding, then allow your clients to easily purchase vouchers through your online booking page, website, email, or social media channels.

Email marketing
Emails can be personalised so your clients receive messages especially for them, such as birthday messages or promotions for their favourite services. You can use your salon software to send these emails automatically, giving you more time to spend with your clients in the salon.

Recycle
Salons, spas and clinics create a lot of waste each day, a lot of which is unavoidable. Show your clients you care by making an effort to recycle everything you possibly can. According to Sustainable Salons, up to 95% of salon waste can be recycled, which would mean much less waste going to the landfill.

Having your hair clippings help clean up oil spills and allowing your aluminium foils and tubes to get a new lease on life is something you should be really proud of, and your clients will love that you are making the effort too.

Reuse and refill
What’s even better than recycling? While recycling is definitely something you should be doing, it still takes energy to transform something old into something new. Reusing old containers takes only a quick clean and they’re ready to go again!

Consider setting up a refill station at your salon, spa or clinic, where clients can bring back their empty bottles and refill them. You could offer a small discount or loyalty points to incentivise refilling over purchasing a product with new packaging.

This will increase your clients’ loyalty to you and the products you sell. Make it even easier for clients by refilling a few bottles in advance, allowing your clients to trade their empties for a refilled bottle without having to wait. When you reuse old containers it means fewer need to be manufactured, which is better for the environment.

Let your clients see your commitment to the planet by reusing your empty containers for different uses such as plant or equipment holders. And ditch the disposable drink cups, your clients will prefer to drink from real glasses and mugs, and you’ll be reducing waste at the same time.

If you’re going to make your salon sustainable, use eco-friendly products and recycle everything you can, don’t forget to let your clients know. Make sure to share your sustainability journey in your marketing, on your website and in your salon so that current clients are aware of your efforts, and new clients looking for a sustainable salon can easily find you.

Kyra Sproule is the Marketing and Communications Coordinator at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 0800 161 101.