Our first photoshoot of the year took place in January at Toni&Guy Chancery Street Auckland. Renowned Colourist Cinnamon Scholes and the Toni&Guy team, which included Bronwyn Illingworth and Trend Vision winner Anna Bell, were one of the first NZ stylists to experience the NEW Koleston Perfect Colour with ME+ which they used on this photoshoot.
We chatted with Cinnamon to find out her impressions of this fabulous new technology…
The models looked absolutely stunning, tell us about the colour that you used on the shoot?
The brief I was given included three genres : Tropical Brunettes, Bondi Blondes, and Outback Reds. I was inspired by movement and moisture for Tropical Brunettes, Bondi Blonde is about warmth and golden blondes with wave-inspired movement. The coloured sands of Uluru is where I got my Outback Reds inspiration.
Wella Professionals have just relaunched Koleston Perfect, now with ME+™ technology, what new innovations have been undertaken?
The new Koleston Perfect with ME+ really is a game changer for the industry. The Pure Balance Technology minimises the formation of free radicals during the colour formation, reducing the damage to hair which, all hairdressers know, can be a barrier to clients experimenting with colour. I also love that Koleston Perfect provides an even and pure colour that is true to tone, with a beautiful shine from root to tip.
What is it about new Koleston Perfect with ME+ that you personally like the most?
A personal favourite would be the Pure Balance™ technology which deactivates metallic ions, reducing the free radicals to prevent the colour from going brassy. From a practical sense, there are also huge changes in the consistency and fragrance, which enhances the experience from application to client – the difference is really noticeable.
How easy is new Koleston Perfect with ME+ to apply, are there any special features that we need to know about?
To get the best results, I like to mix the colour with the new developers. The new consistency comes together beautifully, creating a creamy texture that just glides onto the hair.
What about the NEW colours, are they on trend with the latest fashion looks?
The new range includes some new shades as well as some old favourites, there is something for every client. I’m really loving the current trend that is moving towards shiny, healthy colour and hair, so the new Koleston Perfect with ME+ is ideal.
Toni&Guy stylists Bronwyn Illingworth and Anna Bell did an incredible job with the hair. Were you happy with the overall results?
I LOVE the styling that Bronwyn and Anna have done on the shoot. They saw my vision and then took it to the next level. That is the amazing thing when working with an exceptional team, everyone brings their A game.
Any words of advice to other stylists/salons that may be considering a photoshoot?
I was lucky to get to work with some very talented people doing this shoot. My advice would be to have a clear vision at the beginning, then bring the right team together to compliment your vision with their strengths and talents.