Color Wow: Available now in New Zealand. A favourite of celebrities such as Jennifer Lopez, Kim Kardashian-West and Ariana Grande, Color Wow, the powerhouse US hair care brand is now available in New Zealand thanks to Haircare Australia.
Color Wow CEO and founder, Gail Federici, is a serial beauty problem solver, whose innovative company has been called ‘the Apple of hair care.’ Bringing together next-level technology, Color Wow is a compact, capsule collection of ground-breaking problem-solvers for colour treated hair.
When it comes to hair colour, Color Wow is the ingredient police. The company was the first to ban colour corrupters that are found in most hair care and styling products and has identified and banned over 60 ingredients because they can stain and distort hair colour.
Every formula in the range is a breakthrough, proprietary technology developed in the Color Wow Lab, solving an unmet problem for stylists and their clients. Safe and effective, every formula delivers ‘you have to see it to believe it’ results.
With real science-based solutions that treat hair every step of the way, Color Wow’s ethos of fewer formulas and higher performance products has won it an unprecedented 60 beauty awards.
Comprised of the five following steps, the Colour Wow Dream Regime incorporates each of the products available, leaving you with hair that feels amazing to the touch.
The Color Wow range is not tested on animals, paraben and sulfate free, with no toxic ingredients.
Now available from Haircare New Zealand