LOREAL ACADEMY

L’Oréal, the world’s leading beauty company, celebrated the unveiling of the L’Oréal Academy in Auckland. With beauty innovation and education at the heart of L’Oréal for over a century, the new Academy is a world-class facility providing specialised training for New Zealand’s beauty professionals. It will also serve as a centre for the development of future beauty products and the latest techniques.

 Martin Smith, L’Oréal New Zealand Executive General Manager, says: “Beauty education is at the heart of L’Oréal and part of our responsibility as an ethical leader in beauty.

 “Education is our largest investment which helps evolve the industry, support growth and boost the business of salons and beauty counters around the country. It can also be the starting point of an amazing career in beauty where the opportunities are endless.”

 Smith added that the facility is designed to be a hub of ideas and innovation. “We want to advance the skills of beauty experts so consumers continue to be inspired by beauty and benefit from an excellent beauty experience in this country,” he says.

 The L’Oréal Academy is located in Federal Street, in the heart of Auckland’s vibrant CBD, and is a facility that is shared by L’Oréal Professional Products and L’Oréal LUXE divisions.

 

 Both divisions have been active in providing training and education in New Zealand with LUXE (including Lancôme, Yves Saint Laurent, Kiehl’s and prestige fragrance brands Giorgio Armani, Ralph Lauren, Diesel and Viktor & Rolf) offering more than 4,100 hours of training in 2016 for 618 of the country’s elite beauty advisors.

 The Professional Products Division (L’Oréal Professionnel, Kérastase, Redken, Matrix and Pureology) conducted more than 13,600 hours of hairdressing education in 2016. With more than 4,000 in-salon training events a remarkable 14,774 professional hairdressers received training last year, and further growth of educational seminars in 2017-2018 is planned.

 Professional Products Division General Manager Mike Bruce says: “These numbers demonstrate the substantial demand for beauty training in New Zealand, something which is to receive a major boost through the establishment of the new L’Oréal Academy. We are immensely proud to be supporting the career development of so many in the hairdressing industry through our recognised specialist training programmes and seminars.”

 The Academy is expected to attract a 22 percent increase in students over 2017-2018, with growth reflected in the number of courses this year. The practical and theoretical courses available span professional artistry and techniques, salon management, digital and retail expertise and fragrance training.

 Well-considered choices have gone into the New Zealand Academy fit out to create an inspirational, sustainable and digital environment. With L’Oréal’s mantra to Reduce, Recycle and Reuse, and to support local artisans wherever possible, the project partner was Platform Group with interior design lead by Tama Moore.

 A bespoke mural by celebrated New Zealand aerosol and stencil artist Flox is a salute to our precious flora and fauna, her trademark native birds, ferns and flowers providing a colourful focal point for visitors to the Academy.

Sustainability is not only evident in the materials and finishes, but extends to the use of energy efficient LED and sensor lighting, efficient whiteware, extensive insulation and responsible water processes for a low environmental footprint.